Micromax Vows to 'Snatch' Pole Position From Xiaomi With 13 New Smartphones
In one case a proper name to reckon with in the Indian smartphone industry, Micromax has slowly but surely faded from the consciousness of consumers in the country with the emergence of Chinese brands, such equally Xiaomi and Honor. As it turns out, though, the company may be down, but is certainly not out.
According to Subhodip Pal, the Chief Marketing & Commercial officeholder of Micromax Republic of india, claimed that the company has been planning a major revamp of its existing product portfolio, and is rejigging its market place strategy to become relevant in the lucrative Indian smartphone market place one time again.
In a recent interview to The Mobile Indian, Pal said that the company is planning to launch as many equally thirteen smartphones during the current fiscal. The lineup volition include seven to viii new devices under the Micromax brand and v new handsets under the online-just YU brand that was initially well-received, but faded under the onslaught of the Xiaomis and the Honors.
"Every xl days, you volition find a new production from our sis brand YU, making a total of five models by the end of March 31, 2019. Apart from that, we will launch seven to 8 models with Micromax branding in the same timeline", he said. The company is apparently planning to launch a Micromax device on September twenty to take reward of the festive season.
Pal also revealed that the adjacent YU smartphone will exist priced betwixt Rs. ten,000 to Rs. fifteen,000, and while it will continue to remain an online-exclusive brand, Micromax smartphones will be available in physical retail stores around the country.
In an apparent admission of an abject failure to read manufacture trends and consumer sentiments, Pal said that the company is still stuck with old 3G inventory, and claimed that its shortcomings have helped Xiaomi become such a massive player in the country. He, even so, sounded optimistic nigh Micromax'south future, proverb that the visitor is now gear up to repossess its position of preeminence in the Indian smartphone market.
Source: https://beebom.com/micromax-xiaomi-13-new-smartphones/
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